Nederlands

Real User Monitoring

Monitoring customer experience requires a new approach to delivering online services: Transaction-focused, process-wide, and based on business goals.

By employing Real User Monitoring you'll be able to measure and view your customers' experience in real-time. A number of different types of tools offered by a broad variety of vendors are available to measure customer experience. MeasureWorks categorizes these into 3 types:

  • Active Monitoring: The most effective way to independently monitor the availability and quality of your online services. By making use of scripted transactions you can emulate real user behaviour, thereby continually monitoring whether or not your online services meet your required service levels.
  • Web Analytics: Monitoring of customer experience in business terms such as conversion rates, clicks, and revenue. This type of tooling is most appropriate for marketeers and channel managers who wish to monitor the success of their campaigns and product offerings.
  • Passive Monitoring: The most effective way to monitor the actual quality of your online services as experienced by real users. The most commonly reported metrics are: End-to-end response times and page load times, error messages, and interrupted business transactions.


To be able to translate monitoring into action it is vital to select software tooling that fits in with the way your organization works. Additionally, such tooling often requires a large investment where the ROI is only visible in the long term. Selecting and implementing based on the right requirements is then essential in making the right choice.

MeasureWorks removes all of these hurdles for you:

  • Selection and Implementation. To begin with we help you to determine the right business requirements, and afterwards, selecting the right vendor and implementing its tooling. This can be done either as a proof of concept, or by selecting the right tooling by making use of our best practices product selection matrix.
  • Managed Service. Do user monitoring tools not fit in with your IT management strategy? Do you not want to be dependent on the tool vendor as the only party for support and advice? MeasureWorks eliminates all of these issues for you. We manage your real user monitoring tooling, and not only the technical aspects, but also by growing with your business by managing the functional aspects of the tooling.

You can expect the following from MeasureWorks:

  •  Selecting and implementing the right tooling based on your requirements
  •  Full functional and operational management of the tooling
  •  If desired, appliance-based deployment
  •  Additional reporting and analysis services, focused on maximizing your investments

More Information: Would you like learn more about our services, or are you curious about how our services would fit in with your own personal situation? Call us at +31 365 465 881, or send an e-mail to Michel Knops.